A friend brought this worldwide study to my attention last week. Having been released in 2005, it may be a bit dated though, but I can't find a more recent one on global media habits.
Basically, the NOP World Culture Score(TM) Index details the number of hours people from different countries devote to watching TV, listening to the radio, reading, and logging in to the Internet. Here's what I found out:
- We spend 21.0 hours every week watching TV. Filipinos ranked second in this category; Thailand ranked first.
- We listen to the radio for 9.5 hours per week. We're #16; Argentina is at #1.
- We read for about 7.6 hours every week. We came in at #4! Indians are the most bookish, with 10.7 hours spent every week reading.
- Almost 10 hours of the week are spent online. The Taiwanese, ranking first, are online for 12.6 hours.